SEC Planning

SEC Planning is a land planning and landscape architecture firm based in Austin, Texas. The firm states that it was founded in 2001 and has been fully independent since 2008, and that it serves residential and commercial developers across Texas and in select markets nationwide. Its office is listed at 3600 W Parmer Ln Ste. 210, Austin, TX 78727, and its published services are land planning, landscape architecture, entitlement strategy, community branding and 3D modeling and videos.

The firm describes its working approach as Client-Centered Thinking™, a trademarked commitment to aligning planning and landscape architecture with client goals, financial models, timelines and approval realities. Its stated service detail includes site data collection and constraint analysis, conceptual planning and land use strategy, lotting plans and yield optimisation, highest and best use evaluation and development feasibility support, alongside neighbourhood design, commercial and mixed-use site planning, amenity, park and open space design, and construction documents and administration.

Entitlement work is described as evaluating political climate, municipal priorities and approval pathways early in the process. SEC Planning reports a senior-led structure in which clients work directly with the people designing their projects, and says its senior management team has worked together for nearly two decades.

Its portfolio pages describe long-running work on Sun City Texas in Georgetown with PulteGroup since 2001, Mirehaven in Albuquerque, New Mexico, Firefly Pointe in Hutto, Parmer Ranch in Georgetown and Avery Centre in Round Rock, where the firm has been involved since 2007.